Why women still find car buying miserable

So I continued to drive my rusty clunker, and my money stayed in the bank, instead of doing its job to stimulate the economy.

In her book, CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer, author Katie Mares reports taking two months and visiting seven dealerships before buying a car. When she finally did, she was not even that excited about the car but had finally been treated as a sentient being with money to spend.

I am a business…