“You never take your position for granted”: Toyota Australia isn’t complacent about its sales lead, saying “the market will determine” if its strategy works against rivals going all-in on electric cars – Car News

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  • “You never take your position for granted”: Toyota Australia isn’t complacent about its sales lead, saying “the market will determine” if its strategy works against rivals going all-in on electric cars – Car News

“Are we complacent about our position? No,” says Toyota Australia’s Vice President for Marketing and Sales, Sean Hanley, who has spent a fair bit of time over the last couple of years talking about Toyota’s ‘multi-pathway’ strategy to ‘decarbonisation’.

The veteran executive spoke to CarsGuide at a recent media preview for its new hydrogen combustion program, saying Toyota isn’t dragging its feet on electric cars, but rather exploring numerous approaches to reducing emissions -…

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